5 Best Investment Apps of 2023

Betterment (Best Robo Advisory App)
A Better Way to Invest, A Better Way to Save
  • A High-Yield Cash Account Helps Your Savings Grow
  • Build Your Wealth with Automated Investing
  • Keep More of Your Money with Low Fees & No Hassle
Acorns (Best for Beginners)
Acorns Helps You Save, Acorns Helps You Invest
  • Automatically Save & Invest with the Round-Ups Feature
  • Expert-Built Portfolios Suggested for You
  • More Ways to Do Everything: Save, Invest, Learn, & More
Fidelity (Best Value)
Taking Your Investments to the Next Level
  • Digital Investing with Access to Unlimited Coaching
  • Professionally-Managed Stock Portfolios & More
  • A Significantly Simpler Approach for Retirement Planning
Fundrise (Best for Real Estate Investments)
Invest in a Better Alternative
  • Approximately Two Million People Are Using Fundrise to Start Investing Smarter
  • Build a Portfolio of Private Assets Like Real Estate, Private Credit, & Venture Capital
  • Capitalize on Today’s Lending Environment with Expert Analysis
M1 Finance (Best for Managing Money)
Financial Management & Investments for Forward Thinkers
  • Best APY Returns in the Entire Industry, Bar None
  • Borrow at Industry-Low Rates with No Fees
  • Get Up to 10% Cash Back in Credit Card Rewards

What Are Investment Apps?

Investment apps are mobile applications that enable individuals to participate in the trading of stocks, bonds, ETFs, and various other financial instruments.  They provide a range of functionalities, including the ability to purchase and sell securities, research tools, portfolio monitoring, and educational resources.  Investment apps present an ideal avenue for novices to commence their investment journey due to their user-friendly and convenient interface.  Moreover, though, they serve as a favorable choice for seasoned investors seeking to engage in mobile trading.

When selecting an investment app, it is vital to take into account your investment objectives, risk tolerance, and level of expertise.  Additionally, comparing the fees imposed by different apps holds significant importance, as well.  Several factors warrant consideration when opting for an investment app; those include fees, investment choices, features, and the UI of the app.

Once you have given due consideration to these factors, you can commence the process of comparing various investment applications.  Peruse reviews, compare features & benefits, and scrutinize fees to identify the most suitable application for your own personal needs.

How Do Investment Apps Work?

Investment apps serve as a bridge between you and brokerage firms, enabling you to engage in buying and selling stocks, bonds, and other investments.  These apps provide easy-to-navigate interfaces that make trading and tracking your investments effortless.  Some even offer educational tools to enhance your investment knowledge.

To get started, you will need to create an account and deposit funds.  Once your account is funded, you can begin investing in individual stocks, bonds, mutual funds, etc., etc.  You can also set up automatic investments for regular transfers, known as dollar cost averaging (DCA).

While investment apps offer convenience, it is crucial to remember that investing carries risks, including potential loss.  Prior research and understanding of these risks are important.  Investment apps are known for their ease of use, low fees, diverse investment options, and educational support.  However, they also come with risks such as financial loss, fraud, and technology issues.  Before diving in, ensure you are aware of these aspects and conduct thorough research.

What Are Some Advantages & Disadvantages of Investment Apps?

Investment apps come with their own set of advantages and disadvantages.  Let's explore some key points to keep in mind.


  • User-Friendly Experience: Investment apps prioritize ease of use, catering to beginners with their intuitive UI and step-by-step guidance on investing.

  • Cost Effective: Most investment apps charge minimal fees, helping you save money on your investment ventures.

  • Diverse Investment Options: These apps provide access to a wide range of investment opportunities, including stocks, bonds, ETFs, and much, much more.  This grants you the freedom to select investments that align with your preferences.

  • Convenience: Investment apps can be accessed from anywhere, as long as you have an internet connection.  This flexibility enables you to invest on the go, adapting to your busy lifestyle.

  • Educational Resources: Many investment apps offer valuable educational resources, such as articles, videos, and tutorials.  These resources empower you to enhance your investment knowledge and make informed decisions.


  • Limited Customer Support: Certain investment apps may have restricted customer support channels, making it challenging to obtain assistance when faced with queries or issues.

  • Lack of Personalized Advice: Investment apps generally lack personalized advice from financial advisors.  This limitation may disadvantage investors seeking guidance in developing investment strategies or making informed choices.

  • Inherent Risks: Investing always carries a certain level of risk, and investment apps do not eliminate this inherent uncertainty.

  • Behavioral Biases: Investment apps can inadvertently encourage users to make impulsive decisions driven by emotions and how the apps are engineered with gamification. These emotional biases can lead to suboptimal investment choices and potential losses if you are not careful.

Overall, investment apps present a convenient and affordable option for investors.  Nevertheless, it is super important to acknowledge the associated risks and conduct your own due diligence before committing to any investment.

Below are a few other important factors to consider.  These were not necessarily advantages or disadvantages but more just agnostic, yet still critical in your decision making.

  • Fee Structure: Different investment apps employ varying fee models, such as trade commissions or monthly charges.  Assessing and comparing fees across multiple apps helps identify the most cost-effective option for your needs.

  • Investment Variety: Not all investment apps offer the same breadth of investment options.  Some may focus on stocks, while others emphasize bonds or ETFs.  Select an app that aligns with your preferred investment types.

  • Customer Support Quality: Evaluate the level of customer support provided by different investment apps.  If you are new to investing or require reliable assistance, opt for an app that offers robust customer support.

  • Learning Tools: If you are a novice investor, prioritize investment apps that offer comprehensive learning tools to get you started.  These resources may sound as boring as reading the instructions on a new pieces of tech, but they may also ultimately increase your gains by increasing your knowledge of things.

After considering all of the above, you can begin comparing various investment apps to identify the most suitable one for your investment objectives.


To choose the best investment apps of 2023, we used several important factors.  And we looked at a plethora of different investment apps, as well (over 20 of them, in total).  We looked at key aspects, such as cost, customer service, customer reviews, quality of products offered, quantity of products offered, and several other factors, too.  Our main goal was to identify the investment apps that could be the best help to the most people.

1.  Betterment (Best Robo Advisory App)

Betterment is an investment app that understands the diverse meanings of "better" for different individuals. It recognizes that "better" can encompass significant milestones like early retirement, pressing concerns such as investing in a climate-conscious portfolio, or even simple yet practical measures like utilizing recurring deposits to ensure consistent savings. With a focus on providing financial peace of mind, Betterment is dedicated to simplifying complex concepts and ideas. By assisting you in defining your goals and assigning purpose to your money, it aims to instill a sense of security in your financial future. Combining the best of both worlds, Betterment offers a unique blend of easy-to-use, automated investing technology and invaluable advice. Through this powerful combination, it empowers you to shape your own definition of "better" and make it align with your personal aspirations and financial objectives.

  • Automated Investment Management Simplifies the Process for Investors
  • Diversified Portfolios Help Mitigate Risk & Optimize Returns
  • Low Fees Compared to Traditional Financial Advisors
  • Limited Customization Options for Investors with Specific Preferences
  • Lack of Direct Control Over Individual Investment Choices
  • Potential for Minimal Human Interaction, Which May Not Suit All Investors’ Needs
2.  Acorns (Best for Beginners)

If you are a beginner and eager to embark on your investment journey but feeling bewildered by the plethora of options offered by various investment apps, look no further than Acorns. It caters to those seeking simplicity and a user-friendly experience amidst the sea of alternatives. While other investing apps can be overwhelming, Acorns stands out by offering a low investment minimum, a diverse portfolio, and an interface that is both intuitive and easy to navigate. Granted, Acorns may be slightly pricier compared to the zero-fee apps flooding the market. However, the convenience and simplicity it brings to the table make it a worthwhile investment for certain individuals. If you value a seamless and stress-free investing experience, where you can start with a small initial investment and benefit from a diversified portfolio, then Acorns is the perfect companion on your investment journey.

  • Easy & Convenient Way to Start Investing with Spare Change
  • Offers Automated Portfolio Rebalancing to Maintain Diversification
  • Provides Education Resources & Tools to Help Users Improve Financial Literacy
  • Limited Investment Options Compared to Other Platforms
  • Higher Fees for Smaller Account Balances
  • Not Suitable for Active Traders or Investors with Advanced Investment Strategies
3.  Fidelity (Best Value)

Fidelity is a reputable financial services company providing a diverse array of investment products and services to both people and companies, alike. Their offerings include brokerage services, mutual funds, ETFs, retirement plans, and wealth management services. Fidelity is renowned for its high-quality investment services and caters to investors of every type: new, old, and everything in between. Investing with Fidelity offers several advantages. They provide low fees, allowing investors to save money. Fidelity's extensive product lineup enables investors to choose the right products for their needs. The company also offers user-friendly trading platforms that make it easy to manage investments and stay informed. Additionally, Fidelity provides expert advice from financial advisors to help investors make informed decisions and achieve their financial goals.

  • Wide Range of Investment Options, Including Stocks, Bonds, Mutual Funds, & ETFs
  • Robust Research & Education Resources for Investors
  • Access to Advanced Trading Tools & Platforms for Active Traders
  • Higher Commission Fees vs. Some Other Discount Brokerage Firms
  • Minimum Investment Requirements for Certain Accounts & Funds
  • Customer Service Quality Can Vary, Leading to Possible Issues with Support & Responsiveness
4.  Fundrise (Best for Real Estate Investments)

You can experience “enhanced operational efficiency” with the acclaimed Fundrise software. Their platform integrates all the tools you need (and more), delivering superior performance to investors. Enjoy direct access to institutional quality alternative investments through user-friendly web and mobile platforms. Efficiently manage your account(s) with the entire suite of tools at Fundrise. Revolutionize asset management with technology-driven solutions, unlocking real-time information and automation for all reporting. No more costly manual workflows. Not with Fundrise. Get unique opportunities and unique returns with a complete investment experience.

  • Allows Access to Real Estate Investments with Lower Minimum Investment Requirements
  • Offers Diversification Across Multiple Real Estate Properties & Markets
  • Provides Potential for Passive Income Through Dividends & Rental Payments
  • Limited Liquidity as Investments Are Typically Long-Term & Not Easily Tradable
  • Fees Can Be Relatively High Compared to More Traditional Index Funds
  • Investment Performance Can Be Influenced by Real Estate Market Fluctuations
5.  M1 Finance (Best for Managing Money)

M1 Finance is a financial services company based in Chicago, IL, that was established in 2015. It offers an innovative robo-advisory investment platform, which encompasses brokerage accounts, digital checking accounts, and lines of credit, providing a comprehensive range of financial solutions. The investment platform of M1 Finance empowers users to invest in various assets, including stocks, ETFs, and bonds. Notably, it incorporates easy-to-use features that facilitate automated investing, such as automatic rebalancing, dividend reinvestment, and much, much more. One of the key advantages of M1 Finance's brokerage accounts is the absence of commissions on stock and ETF trades, a really big advantage over many of their competitors. Moreover, these accounts offer fractional shares, allowing investors to allocate any desired amount of money. Additionally, users can establish recurring investments and take advantage of other beneficial features.

  • Flexible Portfolio Customizing with the Ability to Create a Personalized Investment Pie
  • Offers Fractional Shares, Allowing Investors to Invest in Expensive Stocks with Smaller Amounts of Money
  • No Commission Fees for Trading Stocks & ETFs
  • Limited Investment Research & Educational Resources vs. to Some Other Platforms
  • No Options for Direct Mutual Fund Investments
  • No Tax-Loss Harvesting Feature, Which May Be a Drawback for Tax-Conscious Investors